Jorge Saldívar

Tag: it

  • Oh, So You Have a Website? 10 Reasons Google Isn’t Your #1 Referrer Anymore—and What to Do About It

    This post was AI generated.

    You poured blood, sweat and Bootstrap into your site. You optimized every meta tag for Google’s algorithm. And yet—you’re not getting traffic from Google. Here’s why, straight up, and what actually works now.

    1. Social Platforms Eat Search
      People scroll first, search second. TikTok and Instagram drive discovery—Google plays cleanup.
    2. Closed Ecosystems Dominate
      Facebook Groups, Slack communities, Discord servers: visitors live behind walled gardens, not search engines.
    3. Zero‑Click Searches
      Google serves answers in snippets. No click. You lose the referral.
    4. Privacy Tools Block Tracking
      Ad blockers and iOS privacy shields mask referrers. You can’t see Google traffic that’s actually there.
    5. App vs. Web Habit Shift
      Audiences consume content inside apps. They don’t “search” on desktops; they tap feeds.
    6. Paid Ads Steal Attention
      Search results are pay‑to‑play. Organic slots get buried under sponsored banners.
    7. Voice Assistants Bypass Browsers
      Alexa, Siri, Google Home: answers delivered verbally. No URL visits.
    8. Content Saturation
      Everyone and their dog blogs about “10 SEO Tips.” Your niche drowned in noise.
    9. Algorithm Volatility
      Google updates daily. One tweak can tank your rankings overnight.
    10. User Intent Evolution
      Audiences want quick solutions—how‑to videos, infographics, interactive tools—not long text pages.

    Best SEO Practices in a Post‑Google World

    • Own Your Audience: Build email lists and push notifications. First‑party data doesn’t depend on Google’s mood.
    • Leverage Platform SEO: Optimize for YouTube, Medium, LinkedIn—where real engagement happens.
    • Invest in Community: Host webinars, start a Discord. Referral traffic from engaged users beats search clicks.
    • Create Interactive Content: Quizzes, calculators, mini‑apps—people share tools, not blog posts.
    • Focus on Brand Signals: Consistent branding across platforms builds trust. Search engines reward recognized names.
    • Optimize for Voice & Mobile: Short answers and AMP‑style pages keep you visible on smart speakers and phones.
    • Monitor Alternative Analytics: Track UTM‑tagged campaigns on social, email, and partnerships—don’t rely solely on “referrer” logs.
    • Collaborate & Guest Post: Swap content with niche sites and newsletters. New audiences, fresh backlinks, real clicks.
    • Embrace Video & Audio SEO: Transcribe podcasts and YouTube content. Search inside media is the next frontier.
    • Prioritize Speed & UX: Fast, clear, mobile‑first experiences convert better when search does send you traffic.

    Stop hoping for Google to save you. Diversify your traffic, own your community, and play where your users live.

  • The principle of least privilege

    The principle of least privilege is a key concept in computer security and information security. It refers to the practice of limiting access rights for users to the bare minimum necessary to perform their job functions. This principle is applied to every part of a system, including systems, processes, users, and programs.

    Here are the key aspects of the principle of least privilege:

    1. Access Control: Users are granted only those permissions they need to complete their tasks. For example, a user who needs to read data from a database does not need permissions to modify it.
    2. Minimizing Risk: By limiting the access rights of users and programs, the potential damage from accidents, errors, or unauthorized use is minimized. This reduces the risk of a security breach.
    3. Segmentation of Privileges: Privileges are often segmented and managed separately. For instance, an administrator might have different levels of access depending on the task, rather than having blanket administrative privileges across the entire system.
    4. Regular Review and Adjustment: Privileges should be regularly reviewed and adjusted based on changes in user roles or system configurations. This ensures that the principle remains effective over time.
    5. Application in Software Development: In software development, this principle means giving a program or process only the permissions it needs to operate, thus limiting the potential impact of a security vulnerability in that program.
    6. Defense in Depth: The principle of least privilege is part of a broader security strategy known as defense in depth, where multiple layers of security controls are deployed to protect information and systems.

    Overall, the principle of least privilege is about granting the minimum level of access necessary, reducing the attack surface, and mitigating the potential impact of security breaches.

    The principle of least privilege