Headless content refers to content that is created and managed without a specific presentation layer in mind. In other words, it is content that is designed to be used across multiple channels and devices, rather than being tied to a specific website or application.

Traditionally, content has been tightly coupled to the presentation layer of a website or application, which makes it difficult to reuse that content across different channels or devices. With headless content, however, the content is decoupled from the presentation layer and is instead delivered via an API (application programming interface). This means that the content can be consumed by any application or device that can access the API, regardless of its specific presentation layer.

Headless content is becoming increasingly popular as more and more companies seek to deliver content across a range of channels and devices, including websites, mobile apps, smart speakers, and other IoT devices. By decoupling the content from the presentation layer, companies can more easily manage and distribute their content across these various channels, providing a more seamless and consistent experience for their users.